Call to actionĪn About Us page without a CTA is a wasted opportunity. On its about page, you’ll see the number of worldwide users, the number of companies using Calendly, the number of partner integrations, and even mentions of some well-known companies that use the platform.
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Calendly is one company that knows how to do this.
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If you’ve been featured in the media, feel free to add clips of some praise or testimonials to your page as a slideshow or other display. Sharing the number of customers, branches, sales, or positive reviews will boost your credibility. Include hard facts to back up your value proposition. Don’t forget dataĮmotions are great and all, but if you’re asking people to part ways with money, many of them will need more than just fuzzy feelings as motivation. After all, a picture says more than a thousand words. Knowing the power of visuals, your About Us page should never be caught without a single image, GIF, video, or something visual! Show your products, your team members, your office puppy - anything that helps customers learn more about you and your business.Ĭreate a video explaining more about your services or showing how your products give back to your community. What is your selling point? Why should customers come to you instead of your competition? If you’re a clothing brand, for example, what makes your materials unique? Or if you’re a SaaS company, how does your product save time or money for customers - and how does it do it better than competing SaaS companies? Dig deep. You’ve likely hinted here and there what you do for clients, but now take a minute (or paragraph) to dig deeper. “We know your mission and your story, but what about us?” Yep, that’s what your potential customers are thinking. Two: that it builds trust since the platform's founders were also users and, therefore, deeply understand the needs of users. The secret sauce of this short company story? One: that many potential Shopify merchants can probably relate to the experience of trying and being let down by several e-commerce solutions. Then, Shopify brings the story around to the present, mentioning how the company has grown. It includes a short section explaining that, because no other e-commerce solutions worked for them, the founders created their own store.
Shopify’s About Us page is a good example of this.
And when they feel closer to you and the trajectory of your business, they’re more likely to remember you and eventually invest or share your brand with others. When you do, you’re letting website visitors bond with you. So, on your About page, share your brand’s story - your aha! moment, why you considered starting this business, your company’s history, and even how things have changed so far. There’s no point in writing a mission statement if it’s too convoluted or loaded with jargon for readers to grasp fully. Remember to express your goals in layman’s terms. This is a good time to mention the one thing - if nothing else - that your business accomplishes for its patrons. Think of this as a “mission statement.” Your About Us page should tell the reader what you do and how it benefits your target customers. Here are seven things to keep in mind if you want to write a perfect About Us page. It’s the first time you’ll introduce yourself to your site audience in a memorable way that reassures them of your expertise. How to write a perfect About Us pageĪn About Us page seems self-explanatory, but there’s more to it than a company biography. We’ve studied countless effective ones and broken down how to write an About Us page that will send your conversions through the roof. While reading a well-written About Us page is enjoyable and insightful, writing one that captures the perfect blend of personality and persuasion can be a bit trickier. Potential customers who want to connect with a business, often need to understand its core values and learn exactly what its value proposition is. As a content marketer, you know the power of a great About Us page.
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